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Jun 23, 2018

Announcing the 2018 Reader Survey


Discovering reader preferences, habits and attitudes
by M.K. Tod, Heather Burch and Patricia Sands

It has been really fascinating to see what makes readers read. M.K. Tod is an author who really wanted to find out the nitty gritty of our likes and dislikes and started running annual surveys geared towards historical fiction readers. Results from previous years can be found at M.K. Tod's site here and here (just a sample).


Readers and writers – a symbiotic relationship. Ideas spark writers to create stories and build worlds and characters for readers’ consumption. Readers add imagination and thought to interpret those stories, deriving meaning and enjoyment in the process. A story is incomplete without both reader and writer.

What then do readers want? What constitutes a compelling story? How do men and women differ in their preferences? Where do readers find recommendations? How do readers share their book experiences?

ANNOUNCING A 2018 READER SURVEY designed to solicit input on these topics and others.

with friends and family via email or your favourite social media. Robust participation across age groups, genders, and countries will make this year’s survey – the 4th – even more significant.

Participate by clicking this link. Those who take the survey will be able to sign up to receive a summary report when it becomes available.


M.K. (Mary) Tod writes historical fiction. Her latest novel, Time and Regret was published by Lake Union. Fellow authors Patricia Sands and Heather Burch helped design and plan the survey. Mary can be contacted on Facebook, Twitter and Goodreads or on her blog A Writer of History.